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The Eye-Opener is our monthly e-newsletter for eye care professionals. Its purpose is to alert you to new content on, so you are always up to date on what your patients may be reading.

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Frequently Asked Questions

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How current is's information?

Our editorial team closely follows news and events in eye care, and strives to present the most current, accurate and useful information. Updates are published multiple times each business day.

Are eye care practitioners involved in article development?

In addition to the eye care practitioners who have written articles, the content is reviewed by an Editorial Advisory Board of ophthalmologists, optometrists, opticians and other eye care professionals.

Who's behind

The content team includes former staff members of Optometric Management, Ophthalmology Management, Eyecare Business, Review of Optometry and Contact Lens Spectrum magazines. The site is owned by AAV Media, LLC, a California company which is wholly owned by Essilor of America.